Why is resolution important?

August 2, 2010

Resolution also known as DPI (Dots Per Inch) can be described as the number of dots that fit horizontally and vertically into a one-inch space. Generally, the more dots per inch, the more detail captured and the sharper the resulting image.

We recommend your files to be minimum of 300 dpi or higher.


Client alterations must be specified in writing and must include all corrections or changes from the original specifications. Each work will be charged at our current rates.

Prepress Proofs
When requested by the customer, We Print will submit color proofs for the customer’s review and approval. A minimum shipping charge of $25 is required to send a proof via express air shipping. Proofs must be returned to We Print marked “O.K.” or “Revised Proof Required” and signed by the customer. Until the proof is returned, no additional work will be performed. We Print will not be responsible for undetected production errors if:
Proofs are waived by the client;
The work is printed per the client’s written OK;
Requests for changes are communicated verbally.

All requests for changes of any kind must be made in writing to avoid mistakes.

Color Proofing
Because of differences in equipment, paper, inks, and other conditions between color proofing and production pressroom operations, a “pleasing color” variation between color proofs and the completed job [as determined by generally accepted trade technical methods] is to be expected. When such a variation occurs, it will be considered acceptable performance.

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