Printing companies like ZRHPrint offer both printing in Spot color or Offset colors. It often comes as a surprise to learn that ‘spot color’ printing (one or two colors of ink) can be more expensive than full color printing, especially on smaller quantities of print.
The reason is to do with labor. Full color printing always uses the same four colors of ink — cyan, magenta, yellow and black — so a full color press is always loaded with those inks, known as ‘process colors’.
By contrast, a spot color job needs ink colors mixing specially for it. This spot is loaded onto a offset printing machine, the job is printed, and the press must then be washed down ready for the next colors of inks it will use.
This mixing, loading and washing down is relatively labor intensive and this is reflected in the cost of spot color jobs. Unless your job needs a specific color which cannot be accurately reproduced using the four process colors, it is usually best to avoid spot colors.
Of course, there may be situations where a special ink is required, such as a metallic or fluorescent color. Often this is added afterwards as a fifth color and we can quote for such situations using our computerized quoting system.
ZRHPrint have experience and ability to print more than 4 colors, 5 colors and upto 8 colors printing.. Weather printing books or packaging, printing in spot color is space in newspapers or magazines. Advertising on television and radio are expensive means for average business.